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Meet Our Staff


 Alejandro Romero
Store Owner

RPM Cycle history: In December 2007, Mr Romero bought RPM Cycle, a 3600 square foot Triumph dealership located at Southwell and Shady Trail, that had been in business since the late nineties. In the spring of 2008, he added Aprilia and Moto Guzzi bikes at this location. Even on the heels of an economic downturn, instead of staying in Dallas, RPM Cycle made the move onto Stemmons Freeway in Farmers Branch into an 8800 square foot location. Mr. Romero, even in a time of economic unrest, saw the growth potential for RPM Cycle. In the spring of 2013 Mr. Romero saw more potential for expansion. The result of his vision is our current location, boasting over 20,000 square feet of space and welcoming the Honda franchise into the RPM Family of brands. Personal: Mr. Romero is an avid rider both on the street as well as the track. At any given time he has numerous street bikes, as well as a small collection of track bikes. As the owner of multiple businesses, Mr. Romero travels extensively between his home here in the Dallas area and his native country of Mexico. While he loves riding motorcycles, he stays physically fit with his other passion of riding bicycles.



Boris Loera
Store Manager

In January of 2008, shortly after Mr. Romero's purchase of the dealership, Boris joined the then-small RPM family. The addition of Boris brought over 25 years of dealership experience. Boris has worked almost every conceivable position from porter to general manager, and is responsible for day-to-day operations of RPM Cycle.

Personal: Originally from Germany, Boris came to the US as young man. After graduating from Richardson High School, Boris started working for the motorcycle shop where he had purchased numerous bikes previously. The motorcycle life was now permanently in his blood, and he can honestly say that he looks forward to the daily challenges at RPM Cycle. Boris is an avid rider, mostly commuting from his ranch west of Denton to and from work every day, on any one of his numerous motorcycles. Eating and breathing motorcycles seems to be the norm for Boris... anyone who knows him can tell you. In his spare time he works the ranch he owns with his wife, Paige, and together they raise cutting horses, as well as many cats. He also restores older motorcycles on the side... a real motor head.




Ian Martin
 Parts Manager




Aaron Lopez
Service Writer






Joe Hedderich

Joe has been in the power sports industry since 2010 and brings his extensive knowledge of Honda products, as well as aftermarket accessories and apparel to RPM Cycle.

Personal: Although born in Lafayette, Louisiana, Joe was raised in Venezuela, South America, thus speaking fluent Spanish. When not working at RPM, he spends his free time in the garage working on his hot rod or radio control nitro cars.





Randy Davis
Business Manager 



Krisztian Lantos
Sales Manager





Gary Gorham
Product Specialist




Jim McNulty
Product Specialist



Brian Sheeley
Product Specialist



Ronnie Fehmel
 Assembly and Make-Ready Tech





   Kevin Whitaker
 Service Manager



Nicole Hunter